Types of information collected and its uses

In general, there are two types of information available on our site for our users. They are personally identifiable information and non-personally identifiable information. Personally identifiable information: Personally identifiable information is the information that is related to the user who uses a particular product. Engaging in specific activities like creation of an account on the website, placing an order regarding a specific product or service, submission or posting of any content in the discussion forums, doing a survey, reviewing, requesting details about our services, applying for job, then, you might be asked for some personal information. It is entirely optional as it's you who chooses to engage in Identification Activity.

If you get involved in such activities then, you might be asked to provide us information such as your first and last name, email id, contact number and date of birth. On placing an order, we may ask you for your debit or credit card number if you choose to make payment by card. Some of the information asked are genuinely mandatory whereas some can be voluntary. It depends on your activity. If you do not provide the mandatory information then, you will not be allowed to participate in that activity. Personally identifiable information is used to improve the operation of the website, enhancing the promotional and marketing efforts, analyse the activities on the site, promoting the services that may result to a better experience for our users. Emails sent to the customer service are used as a feedback to tell others about our services, the mail maybe further posted on our website for marketing purposes. If you use our website as a platform to provide information to a third party, in such a condition, your personal information will be stored along with the report of the recipient you were informing.

Personally identifiable information is also used for troubleshooting, resolving disputes, complete administrative works, to contact the recipient, handle legal activities, etc. Non-personally identifiable information: Non-personally identifiable information is the information that is not related to some specific user. This kind of information generally includes the URL (Uniform Resource Locator) of the site you had visited before visiting our website, the URL of the site you visited after visiting our website and the kind of browser you use along with the IP (Internet Protocol) address. The non-personally identifiable information is also used for troubleshooting along with administrating the website, analysing trends, gathering information related to demography, dealing with applicable law and law enforcing acts.

Personally identifiable information

Sometimes this information are shared due to some legal issue or in good faith belief when it is reasonably necessary due to some court orders, or some other legal matter. In such a situation, this information may be shared with law enforcement offices, third party rights owners, etc. Such disclosures are reasonably necessary to: enforce our privacy policies, responding to claims of violation of rights by a third party, protection of the rights, property or personal safety of the users or public in general.

Data Tracking

"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. The use of cookies is very common on the Internet and our Website´s use of cookies is similar to that of other reputable online companies. Cookies will be used to customize your experience with the Website. We use cookies to save you time while using the Website, helps us identify who you are, and track and target User interests in order to provide a customized experience. Cookies also allow us to collect Non-Personally Identifiable Information from you, like which pages you visited and what links you clicked on. Use of this information helps us to create a more user-friendly experience for all visitors. In addition, we may use Third Party Advertising Companies to display advertisements on our Website. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies. Please note that if you decline or delete these cookies, some parts of the Website may not work properly. Additionally, you may encounter "cookies" or other similar devices on certain pages of the website that are placed by third parties. We do not control the use of cookies by third parties.

Other Tracking Devices

We may use other industry standard technologies like pixel tags and web beacons to track your use of our Website pages and promotions, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our Website, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our Affiliates and/or Marketing Partners for the same purposes.